Frankly, I had never heard of Memebox before I went to Korea. I still didn’t know what it was after I returned, until today when I did a google search to write this post:
Memebox started in Seoul in 2012, bringing indie beauty and skincare brands to the Korean audience. With over 500 employees and selling 4,200 brands worldwide, Memebox is still growing every day, distributing globally in the US, Korea, China, Taiwan, and Hong Kong. Our flagship stores are destinations for customers to experience the products first hand, with complimentary makeup services available at all locations.
I didn’t go to their flagshop stores either so I had completely no bias nor expectations for this brand. I bought this because I saw their products on sale in Lotte Department Store. I think I paid 8000 won for this lip crayon, but honestly, I don’t quite recall. All I remembered was being angry with their salesgirl’s lousy attitude (I’ll write more on that on my Korea travel blog).
The I’m Matte Lip Crayon boasts va va voom color so your pout will always look on point. It glides on as softly as flower petals and leaves a silky matte finish. The best part is its nourishing, moisturizing recipe of Shea Butter and Jojoba and Argan oils that prevent your lips from drying and peeling unlike other mattifying lipsticks. Plus, the retractable and curved tip makes application easy and mess-free.
Official Retail Price in Singapore: SGD 11.90 (Lazada)
I bought #CY253 Blair, a nice deviation from my usual picks of nude pinks. I don’t recall why I didn’t buy Lora & Greta, which I’d be more inclined to buy based on my usual preferences. Maybe I saw red when I was angered by the salesgirl (haha) but either way, Blair was a nice terracotta red.
The packaging really looks like a crayon! It feels matte, the same way the lipsticks apply matte on your lips.
As you can see from the photograph above, it is a tad more red than pink, but it is a lovely colour that will be nice to wear in autumn (which is dominated by browns and dark reds).
The colour payoff is also very rich and intense – all it took was one swipe for me to get the photo above. It’s even more creamy than the Mamonde Color Balm, and feels very comfortable on the lips for a matte product. As with most matte lip products, it also promises long wear, and doesn’t dry your lips out at all.
I find myself reaching for this lip crayon quite often because it’s so wearable and easy to apply, and I really want to buy all the other shades available because the colours are so gorgeous. I regret not buying more that time, and I seriously wish Memebox would open a flagship store in Singapore as well.
I don’t always have good experiences with matte lipsticks, but this is one that I honestly want to keep repurchasing forever and pray that they will never, ever discontinue this product line.
Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮✮
Value for money: ✮✮✮✮✮