Aritaum K-Beauty

[REVIEW] Aritaum Lip Cover Color Tint

One of the ways brands draw you in to browse cosmetics is through the wide selection of colours and products available. Aritaum is highly successful at this (of course, not only because it boasts of many other AMOREPACIFIC brands), and I became an unfortunate victim of this successful merchandising.


Product description

A long-wearing matte lip tint that offers intense color with full coverage and a matte finish even in hot weather.

Official Retail Price in Singapore: USD 8.63 (Aritaum’s official website)


I got shade #4 Red Papaya, which comes as a surprise because I’m not exactly a fan of bright orange-red shades. My explanation for this is that I didn’t have time to do a proper swatch before I bought it as I was rushing for time, so I just trusted the colour band on the white cap. When I finally got around to using it, I got a shock of my life at how bright the red colour was.

I think the applicator is a tad messy (Urban Decay’s Vice Liquid Lipstick is quite clean in comparison), so you have to be very careful when using this or you might stain your fingers and clothes.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

As you can see from the swatch, it’s a bright red (actually resembles chili sauce haha) that stains very well. I don’t think the colour matched my skin very well, but I was actually quite surprised by how good my lips looked in photographs after I applied this lip tint. The colour is very vibrant and really stands out, unlike my other lip products which don’t quite show up as well in photographs.

In addition, although this product is technically a tint, it actually dries matte like a liquid lipstick. It’s a comfortable matte that does not dry your lips out. What’s also commendable is its staying power – definitely capable of lasting a few hours with meals and drinks. The bright colour will, of course, look more muted over time, but there is still sufficient colour coverage.


Final Verdict

If I apply this fully on my lips, it doesn’t look quite as good on me because of my skin tones. However, a gradient lip works pretty nicely.

I’ve been rather impressed by Aritaum’s lip products so far, which is a relief because I wasn’t familiar with the brand when I made my purchases. I’m sold by the formula and colour payoff, so I’m definitely putting this on my repurchase list. I’m looking to buy #3 and #12, as I gravitate towards more peachy and pink shades. I still don’t think I’m fully capable of pulling off such a bright red as of yet, haha.

It’s a pity, however, that they don’t have brown-red shades which are very in-season these days, but maybe they will add more in future? 😇


Rating

Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮

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