[REVIEW] CLIO Kill Brown Waterproof Pen Liner

I’m no expert at eyeliner, and fare even worse with liquid/gel eyeliner. Most of the products I’ve reviewed so far are pencil eyeliners because you can’t go wrong with them (or actually you can), so here I am with the one and only liquid eyeliner I’m currently using.

I’ve heard countless stories about how famous this CLIO eyeliner is, so I decided to try it out after seeing the salesgirl demonstrate its staying power. I was thoroughly impressed when she immediately started rubbing it after letting it dry for like, what, 2 seconds? I thought of all the times I wanted to rub my eyes but couldn’t because of my eyeliner, and thought that this could probably be the answer to my problems.

Product Description

This liquid liner pen is your go-to for creating the perfect cat-eye or puppy-eye look. The inky formula applies smoothly and super pigmented, drying to a matte finish that stays put through sweat, tears and whatever you can throw on it. The felt tip applicator is great for pinpointing precise lines and giving you maximum control. When you’re done for the night, it easily removes with your oil-based cleanser!

Official Retail Price in Singapore: USD 20 (Sokoglam)

Ingredient List

Water, Iron Oxides, Ethyhexyl Acrylate/Methyl Methacrylate Copolymerâ Butylene Glycol, Beheneth-30, Ethanol, Sodium Polyaspartate, Phenoxyethanol, Methylparaben, Propylparaben, Disodium EDTA, Polyglyceryl-3 Disiloxane Dimethicone, Sodium Hydroxide, Acrylates/Octylacrylamide Copolymer, Ammonium Acrylates/Methyl Styrene/Styrene Copolymer, Sodium Dehydroacetate

I find it rather interesting that the most common ingredient here is water, but it is understandable as it is, after all, liquid eyeliner.

While checking on the ingredients, I found that Disodium EDTA is slightly controversial. As quoted here:

As a result of its widespread use, disodium EDTA is being released into the environment in plentiful amounts. This has led environmentalist groups to research and learn of its toxic, carcinogenic, and mutagenic dangers. However, clincial tests performed by the United States Food and Drug Administration show that disodium EDTA is non-toxic in quantities approved for over-the-counter use. Both the CIR Expert Panel and the EU Cosmetics Directive state that the amount of disodium EDTA contained in personal care products is too low to cause harm to human beings. The jury’s still out; regardless it’s safe to be mindful when purchasing any products containing synthetic preservatives.

Although it’s unlikely to be too toxic for human use, it’s not the most environmentally-friendly chemical either.

I always, always use brown for my eyeliner as much as I can because I feel that black overemphasizes my eyes, while brown gives a soft, feminine feeling to the eyes.

Packaging: Apparently the one I got has some tropical packaging – probably because I bought it in summer. It looks a bit old and worn out here because I’ve been using it pretty often for some time (4-5 months).





The pen liner actually looks a lot like the brush one (I’ll talk about that in another post), and I’ve found it very useful because I can exert good control over where I’m drawing, which really makes drawing a lot easier than I could have ever imagined. I sometimes feel like I’m doing calligraphy on my eyes, lol.

Colour payoff & intensity: On the other hand, I know the colour doesn’t look too good here and it seems like the colour trails/fades off a bit towards the end BUT that’s only because I’ve used it so often for so long that it’s drying up. It’s actually a very nice dark brown at the beginning, which can eventually fade to a lighter mocha brown. Nonetheless, it still looks very good and really helps to accentuate the eyes.

Staying power: I’ve found that this eyeliner’s staying power has varied and fluctuated over different conditions. I have very oily eyelids, so I find it miraculous when my eyeliner still remains more or less intact at the end of the day. It doesn’t budge with water alright, but oil is still a hard enemy to defeat. I also found that it didn’t hold up very well in winter when I used it in Korea this month, but I’m not too sure why either. However, it holds up a lot better and is much more reliable than most pencil eyeliners, which tend to smudge (again, because of oil on my eyelids).

Final Verdict

This is easily mixed up with the brush liner. Long story short, I was none the wiser and asked for the brush liner in Korea, when I wanted to repurchase was this pen liner. So if you’re looking to buy this, make sure you check properly.

This product won SokoGlam’s 2014 Beauty Award, and it’s easy to see why. A good combination of usability, longevity, and aesthetics, the only problem you might find is that it’s not exactly cheap. But do I think it’s worth the money? Of course!


Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮


Author: Vivian

“I dream. Sometimes I think that's the only right thing to do.” ― Haruki Murakami, Sputnik Sweetheart

3 thoughts on “[REVIEW] CLIO Kill Brown Waterproof Pen Liner”

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