[REVIEW] shu uemura hard formula

I contemplated really, really long before I got this. I had heard so many good reviews about this eyebrow pencil, yet I just couldn’t find it in myself to buy this because I was so used to my Etude House pencil. However, I couldn’t help myself anymore when I went for my usual 3D brow styling session and saw the brow artist using this pencil to draw, therefore I became the proud owner of this holy grail product.

Product Description

natural finish and shape. this unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs. the result is natural, defined brows. smudge-proof and long-lasting.
hard lead to draw precise and fine lines.

Official Retail Price in Singapore: SGD 33

I had to admit, I was sold by the fact that the pencil only releases pigment when it interacts with oils in the brow hairs. It potentially means that I wouldn’t face the danger of drawing my brows waaay too off, and helps to save pigments because I am a clumsy klutz who sometimes doesn’t cap stuff back properly, or drops things way too often.

Colour: I wasn’t too sure what colour to get (I’m not great at identifying my hair colour), so I asked the brow stylist and she got me this. Personally, I’ve often been advised to change my eyebrow pencil according to my hair colour, but it’s usually brown anyway so it doesn’t make much of a difference to me. Of course, it’s worth taking note if you find yourself changing hair colours very often, though I wouldn’t advise bleaching your eyebrows to match your bleached hair.





I know the pencil looks really worn out here, but it’s actually because I’ve been using this almost every day for MONTHS, and haven’t been back to a shu uemura outlet to sharpen my pencil yet because I’m both busy and lazy.

Despite that, you can still see how wonderfully made this pencil is. shu uemura products are especially famous for their focus on tools, and it really does feel like I’m using a well-crafted tool to shape my brows. It glides and fills in very easily to give your brows a natural look.

Staying power: I wouldn’t exactly vouch for its smudge-proof properties though. I’ve had an instance where I accidentally rubbed my forehead and voila, there was a small patch of brown on my hand where it touched my eyebrows. Of course, there’s a possibility it happened because my eyebrows were too oily, but it’s just a gentle reminder not to bank too much on it being entirely smudge-proof.

Final Verdict

I’ve been telling my friend A that this is my new favourite eyebrow product, and once again, I am impressed by a holy grail product.

The one thing that throws me off is the price. I’m waiting to see how long this pencil can last me so that I can accurately tell you if it can last me for very long, but according to the current situation, there’s a high possibility that this will actually last me for a few years, if I can get around to sharpening it right down to a short stub.

I think it’s a good investment if you want to be able to draw good eyebrows in the shortest amount of time possible. I’ve often struggled with other products because they made my brows look worse than when I started. However, I feel that this will be much better if you’re going for a natural look favoured in K-beauty, rather than a strong brow game, so make sure you get the right pencil for the right look.


Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮



Author: Vivian

“I dream. Sometimes I think that's the only right thing to do.” ― Haruki Murakami, Sputnik Sweetheart

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