Primer for the face, and now finally primer for the eye. I’ve definitely come a long way since my lazy days of applying nothing other than BB cream on my face.
I’ve actually always wanted to try eye primer because I love playing with eyeshadows, and I can’t do without eyeliner. My eyelids are always oily, so it really messes with my eye makeup as the day goes by. The UD one is waaaaay out of my budget, so I decided to try something more wallet-friendly from Etude House.
Proof 10 Eye Primer supplies coverage to eyelids and around the eyes to enhance eye shadow color and integrity for a longer lasting, Perfect 10 look.
Official Retail Price in Singapore: SGD 11.90
TALC, ISODODECANE, VP/HEXADECENE COPOLYMER, MICA, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE TRIHYDROXYSTEARIN, SILICA DIMETHYL SILYLATE, TITANIUM DIOXIDE, SORBITAN SESQUIOLEATE, PEG-40 STEARATE, BEESWAX, PROPYLENE CARBONATE
I’m not very surprised that talc is included in this product because it is fantastic for keeping your makeup in place. A lot of setting powders would definitely have talc. If you look at UD’s Eyeshadow Primer Potion, you’ll find talc in it too, except not in such large proportions.
Packaging: I’m not exactly sure what this is supposed to resemble. A mermaid? A woman wearing a dress? LOL. But I do appreciate that it’s compact enough for me to pack into my makeup pouch, definitely handy when travelling.
Texture: It looks like BB cream/concealer in the product shots, but actually applies almost like sheer, nude glue. It really does look like glue, although thankfully it doesn’t smell like glue. I’ve found it a bit difficult to apply evenly on my eyelids – sometimes I get too much product on and it doesn’t dry fast, and sometimes I don’t get quite enough. It’s a tad frustrating, but nothing too hampering.
Effectiveness: I’ve often talked about how Etude House’s eyeshadows disappoint quite a fair bit with their colour intensity and payoff. I realize the missing key must be this eye primer. Take a look at the swatch shot below:
I used the Etude House Bling Bling Eye Stick to show the difference. You can clearly see that the one used on top of primer is definitely a lot more glittery, and it looks a lot better than the one applied on bare skin.
In terms of longevity, I’ve found that using this with my Clio eyeliner definitely works miracles. This eyeliner hasn’t been working too well since it’s on the verge of drying up, and it sometimes smudges when I sweat buckets. However, I notice that it’s been holding up a lot better whenever I apply this primer before I get to drawing my eyeliner.
Can I call this a dupe for UD’s Eyeshadow Primer Potion? Yes, I definitely can.
At a fraction of the price, this Etude House product is definitely something you need if you’ve been spending all that money on your expensive eyeshadow palettes, and cannot afford to splurge any more money on primer.
I make sure to use this every time I decide to apply eyeshadows for the day because I know that it will effortlessly boost the intensity of my look. I’ll definitely repurchase this, but I’m hoping that it won’t be anytime soon…
Ease of use: ✮✮✮✮
Value for money: ✮✮✮✮✮