If you are a K-pop fan, especially one of Wanna One (I sure am!), you would probably have heard of this clay mask already. It was all over social media and arguably one of the most anticipated products last summer, thanks to Wanna One’s endorsement. I happened to be in Korea at that time and just kinda got carried into the craze as well, so I managed to buy two. It was out of stock in many of the Innisfree shops I went to, you had no idea how tough it was to get my hands on these two – blue for hydrating, purple for calming.
Just to clarify, I had previous experience using Innisfree’s volcanic clay mask and I really did like how it effectively unclogged my pores, so I was more than happy to try this out even if Wanna One didn’t endorse them.
A color clay pack that is available in 7 different colors to address different skin concerns
Official Retail Price in Singapore: SGD 13
Blue: WATER, KAOLIN, PROPANEDIOL, SILICA, BENTONITE, GLYCERIN, TITANIUM DIOXIDE (CI 77891), MICROCRYSTALLINE CELLULOSE, SODIUM HYALURONATE, VOLCANIC ASH, CITRUS UNSHIU PEEL EXTRACT, CAMELLIA JAPONICA LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ORCHID EXTRACT, OPUNTIA COCCINELLIFERA FRUIT EXTRACT, 1,2-HEXANEDIOL, POLYSORBATE 20, CELLULOSE GUM,XANTHAN GUM, MICA, GLYCERYL CAPRYLATE, DIMETHICONE, DISODIUM EDTA, ULTRAMARINES (CI 77007)
Purple: WATER, KAOLIN, PROPANEDIOL, GLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, TITANIUM DIOXIDE (CI 77891), BENTONITE, POLYGLYCERIN-3,HYDROGENATED POLY(C6-14 OLEFIN), POLYVINYL ALCOHOL, CETEARYL ALCOHOL, ULTRAMARINES (CI 77007), 1,2-HEXANEDIOL, PANTHENOL, VOLCANIC ASH, CITRUS UNSHIU PEEL EXTRACT, ORCHID EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CAMELLIA JAPONICA LEAF EXTRACT, OPUNTIA COCCINELLIFERA FRUIT EXTRACT,XANTHAN GUM, MICA, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, TETRASODIUM PYROPHOSPHATE, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, POLYSORBATE 60, POLYSORBATE 20, DISODIUM EDTA
I’m quite tickled by the volcanic ash ingredient – just imagine actually using ash, sprouted from volcanoes, on your face!
One ingredient that worries me quite a bit is the presence of alcohol in the purple clay mask. It’s a bit ironic that purple is supposed to help calm your skin, but this ingredient has the potential to inflame a lot of people’s skin.
You will see that each colour is meant for a different skin concern, and you’re encouraged to buy more than one colour (great marketing strategy btw, getting people to buy many of the same product) to multi-mask, because different areas of your face may have different concerns. This is especially relevant for people with combination skin or targeted acne areas, I suppose.
Blue: The volcanic cluster blue mask for sebum control and moisturization. [Contains Jeju volcanic clusters and hyaluronic acid]
– The blue mask corrects the skin balance of moisture and oil to cleanly refine the skin while leaving it non-greasy.
– With its water gel clay texture, it is thinly spread and rapidly dried on the skin.
Purple: The volcanic cluster purple mask for sebum control and soothing purposes. [Contains Jeju volcanic clusters and panthenol]
– The purple mask soothes the skin becoming sensitive after being exposed to external irritants.
– With its soft cream-type clay, it is mild enough for all skin types.
Packaging: This is my first time using squeeze tubes for masks, which I thought was quite fascinating, and at the same time really efficient. This is great for packing along while travelling – in fact, much better than a bulky tub which clay masks usually come in. I also like how I can easily squeeze a suitable amount without worrying about the rest of the product being contaminated whenever I open a tub. I do feel that more skincare products should come in this kind of packaging, to be honest.
Texture: The blue and purple masks have different textures – blue was more watery, and purple more creamy. I personally like the blue, watery texture more than the purple one. It felt almost like my skin was absorbing the clay, which was a very fascinating feeling. Both textures are easy to apply and spread smoothly on your face, although you have to do this fast because they dry up very fast.
Effectiveness: I’m a bit lazy about the multi-masking part, but what has worked for me so far is using the purple clay mask on my acne-prone zone (the cheeks), and blue for the rest of my face. In this way, you get to ‘calm’ the irritated skin areas, while providing hydration to the rest of your skin. After just 5 to 10 minutes you can already feel your skin tightening, and that’s when you wash the mask off (which I do have to add here that these masks can be a little tough to wash away completely). What you notice immediately is that your skin feels absolutely soft and supple – not exactly bouncy or dewy, just taut enough to make you wonder if you just went for Botox.
However, I’m a bit skeptical about whether it really cleans your pores thoroughly because I sometimes still see blackheads on my nose even after using the masks. Another word of caution is that if you have large pores like me, you might want to be a bit careful about using these because my pores sometimes appear to have been enlarged after I wash the clay mask off. I advise using cold water to try and close your pores back, and I recommend that you do not immediately slab on other skincare products such as moisturizer. This could really clog your pores in the long run.
Multi-masking is not a new concept that was created by Innisfree, but I do think that this K-beauty brand helped to popularize it quite a fair bit.
These masks are great to add to your skincare regime, but they are not something that you want to, or should, use more than once a week. They can be a little too rough on the skin, based on personal experience. The alcohol present in some of the masks is especially worrying, so make sure you carefully check the ingredients present in each colour before you buy them.
I wouldn’t say this is a must-buy item, but a good-to-have. If you want to try multi-masking or simply get a taste of how clay masks feel like on your skin, give this a shot.
Ease of use: ✮✮✮✮✮
Value for money: ✮✮✮