[REVIEW] Etude House KitKat Play Color Eyes Mini Eyeshadow Palette

This is probably all the rage on the Internet now, and I have to admit that this is another one of my impulse purchases. I read about it on Allure, found out that Etude House was selling this in Korea, and immediately placed an order for it on Shopee.

Everything happened really quickly, and I was still kind of in disbelief that I got this so fast. I’ve never been one to hop on trends and buy new product launches because I’m really not into that kind of thing, so you can imagine how much I really wanted to try this out!


Product Description

In the original milk chocolate and a white strawberry chocolate packaging each one includes 6 shades + a KitKat pouch (about $18).

Both eye shadow palettes feature six shades in packaging reminiscent of KitKat wrappers. The milk-chocolate version includes a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown (of course), a shimmering gold, and a shimmering red. The strawberry-white-chocolate version, inspired by one of the many flavors exclusive to Asia, includes a matte cream, a shimmery peach, a shimmery pink, two rich browns — one matte and one shimmer — and a matte golden brown.

Allure

Official Retail Price in Singapore: SGD26.80 (Shopee)


Ingredient List

I don’t think this has been published yet, will update once more details are available!


Packaging: The Kitkat packaging is seriously very worth collecting, but you know what makes this even better? The fact that it actually comes in a box that’s has a Kitkat pouch AND real Kitkat chocolate!!

Texture: You can see from the swatches that the texture is a little chalky and powdery, which is actually pretty common with some of Etude House’s Play Color palettes. That being said, you may find it a bit difficult to apply this evenly on your eyelids as well, especially with the darker shades.

Colour payoff & intensity: If it looks like there are only 6 shades in my swatch photo, the lightest shade is clearly almost invisible :’) I had a pretty hard time trying to get a decent colour payoff for the lighter shades (the first 2), but found that the last 4 are actually pretty okay.

I may be slightly prejudiced, but I always had the idea that Etude House’s eyeshadow palettes are really not the best in terms of colour payoff, so this one did surprise me (pleasantly) by quite a bit.

Colour: While I can’t find the shade names online, they are briefly described as ‘a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown (of course), a shimmering gold, and a shimmering red’.

Matte beige would be suitable for a base colour, and the rest I would use more for accents. I quite like the shimmering gold shade – you can use it to layer your eyelids, or use it to tighten your waterline. But of course, my favourite shades still have to be the brown, because brown shades are really very easy to work with for all occasions.

On the other hand, I find the red a little intimidating to work with (it’s really very red), but if you are a fan of bright & bold colours, you definitely have to check this one out!

Staying power: Nothing amazing, but nothing to be criticized also. Its staying power is pretty average. My tip is to use an eyeshadow primer if you really want this to last for a whole day, because you’ll most likely have a faded, muted eyeshadow look by the end of a long day.


Final Verdict

Did I buy this for the novelty? Yes.

Do I love the palette? Yes.

Do I regret buying this? ABSOLUTELY NOT!

(For those of you who are curious, yes, this palette does smell like chocolate.)


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮
Value for money: ✮✮✮✮✮

Advertisements

Author: Vivian

“I dream. Sometimes I think that's the only right thing to do.” ― Haruki Murakami, Sputnik Sweetheart

16 thoughts on “[REVIEW] Etude House KitKat Play Color Eyes Mini Eyeshadow Palette”

  1. When will this be released? I have not been able to find this anywhere online.
    Thanks for posting the review. I guess Ill skip the palette and buy the pouch

    Like

    1. It’s currently only available in Korea and the US, may have to check for sellers based in these locations! I’m not sure if you can buy the pouch separately though, because everything was sold in a box haha

      Like

  2. As a KitKat lover, I had my eye on this and was about to purchase it when it suddenly sold out (boo). Not sure what the chances are for a restock, but if it does I’ll definitely be purchasing it.

    Liked by 1 person

  3. hey there luvly! i actually saw the review jeffree star did on his channel for this product and was wondering if you thought the same about it? in case you haven’t watched his video, he said that the brown shades were nice, but the colors were not.
    anyway, your blog is absolutely amazing!
    – lydia xx

    Like

  4. This is so useful to read! Quite a few K brands have been doing Kit-Kat collabs recently and I’ve been wondering if they were worth it. I also happen to find K eye-shadows not great in terms of pigmentation but the shimmering red looks beautiful here! Maybe I’ll have to try and find this. Love following this blog,
    thank you! – Nicole x

    Like

  5. I agree…at first I heard kitkat and thought the colors would be different or colors would be less appropriate for me… but I LOVE these colors. I was expecting more browns, but it seems they have done a good job at finding a wide range of colors that will go with a lot of different skin tones!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s