Aritaum, K-Beauty

[REVIEW] Aritaum Ginger Sugar Lip Scrub

I never really thought I needed lip scrubs (admit it, you probably never really gave much thought to them too) until I started using matte lipsticks. While some matte lipsticks (like my favourite Shu Uemura) are perfectly comfortable and don’t dry my lips out, others have really sucked the moisture out of my lips and […]

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Aritaum, K-Beauty

[REVIEW] Aritaum Lip Cover Color Tint

One of the ways brands draw you in to browse cosmetics is through the wide selection of colours and products available. Aritaum is highly successful at this (of course, not only because it boasts of many other AMOREPACIFIC brands), and I became an unfortunate victim of this successful merchandising. Product description A long-wearing matte lip […]

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Aritaum, K-Beauty

[REVIEW] Aritaum Wonder Stay Stick Tint

If you’ve been to Korea, you might have seen Aritaum stores in almost every district you went. Aritaum is AMOREPACIFIC’s store for selling products from their brands (e.g. Mamonde, LANEIGE), but besides that, Aritaum is also its own brand! I would say that Aritaum offers more affordably-priced products, on about the same level as Etude […]

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