[REVIEW] Etude House Matte Chic Lip Lacquer

These were quite heavily promoted last year, so I gave myself an excuse to try them out when Etude House released a Xmas bauble with 3 mini lip lacquers (because Xmas collectibles are worth our money, right?)


Product Description

 Long-lasting lip locker keeps the lips matte and less smudged or smeared as rich color pigment is fixed fast upon application.

Official Retail Price in Singapore: SGD 19.90


Ingredient List

I’m having problems finding this, let me know if you see it around!


Matte Chic Lip Lacquer Swatch
RD303 IRENE RED
BR402 THANK YOU BERRY BROWN
PK005 ICING CREAM PINK

Packaging: I quite like the fact that the bottle is transparent, as it is very easy to see the exact colour of the lipstick. Let’s say you are in a rush and don’t have time to swatch your lippie, you can still choose a colour that you want accurately. I find this very useful, because a lot of lipstick packaging don’t tell you much, or even if they do, they tend to be misleading.

Colour: RD303 is the exact shade of red that Irene of Red Velvet (Etude House’s ambassadors) wears in their marketing material. While I do agree that it looks fantastic on her, I generally steer clear of bright reds like this because I’m not used to wearing such loud colours.

BR402 is a lovely MLBB shade that works well for most people, although I would say it probably works a little better for people with cooler undertones. I find that this is pretty similar to Urban Decay’s Vice Liquid Lipstick in the shade Naked.

PK005 is a special shade that can only be found in the Tiny Twinkle Xmas Ornament, so you won’t be able to find the full-sized version of it in stores (I think!). The colour looks super pretty when you swatch it like that, but for some reason it turns out a little darker on my lips. Maybe it’s just me.

Colour payoff & intensity: It’s very pigmented, but as you can see from the PK005 swatch, the application can get a little uneven sometimes. I find it a bit thick as well, but I think it’s a pretty common texture that you get from matte liquid lipsticks.

Staying power: I’ve seen some truly fantastic reviews about this lippie’s staying power, so I was pretty curious to see if it would work as well for me.

I was rather pleasantly surprised by the fact that this lasted me not only through a few bouts of water-drinking, but also all the way from lunch to the end of the day. It did feel a little dry as the day progressed, but nothing too uncomfortable.


Final Verdict

I’ve yet to try the other colours, but I have to admit that I am pretty impressed by the formulation of this liquid lipstick. It lasts for really long, and yet I didn’t suffer from the horrors of dry, uneven patches on my lips.

Could this be a dupe for UD’s famous Vice Liquid Lipsticks? I think it definitely comes close – the only aspect it lacks in is the number of shades available!


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮✮✮
Value for money: ✮✮✮✮

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[REVIEW] Etude House Play Color Eyes #Caffeine Holic (Coffee to Go)

I saw this on Etude House’s official IG page last year, and because I’m such a huge fan of brown/nude shades, I immediately noted it down on my shopping list and made it a point to buy it in Korea.

I’ve been meaning to write this for some time now, but always forgot about it.. until today!


Product Description

Inspired by the art of coffee, this is a 10 color eye shadow that comes in various texture for different expression of the eyes for different occasions.

Official Retail Price in Singapore: SGD35.90


Ingredient List

Can’t seem to find this online, but I think it should be rather similar to the other Etude House eyeshadow palettes.


Packaging: Sorry if the packaging looks a little dirty – I took these photos after using the palette for about 2 months!

If you’ve been to Korea, you’d know that coffee is REALLY big there, so it’s little wonder that an eyeshadow palette inspired by coffee would appear someday. There’s nothing very unique about the packaging (at least, nothing much different from the other Play Color Eyes palettes released previously, except a change in graphics).

I do have to say though, those individual pans look like they aren’t tightly secured in the palette, and I’m very sure I did not drop this palette before. Maybe it’s time for Etude House to look into this, please?

Texture: The shades in this palette glide on SO smoothly, I almost thought I had bought the wrong brand. I used to struggle a fair bit with Etude House’s eyeshadows because sometimes it applies too clumpy, but this palette applies like a dream.

I think there’s still some more work to be done with the matte shades, but I definitely think the glitter/shimmery shades in this eyeshadow palette are pretty smooth.

Colour payoff & intensity: I’m not going to lie – I was, and still am, blown away by how great the colour payoff is.

I would like to think that Etude House improves its formulations with every new palette released, and that’s why I keep buying from them even though I’m not super impressed by the previous ones. I’m truly convinced that EH has done something right with this, because I’m actually not complaining about any shade here being near invisible??

Colour: Browns are so good for beginners, and basically anyone who is bad (or good) with eyeshadow. I would say that the 2 shades Black with Extra Shot and Extra Caffeine are extra hard to work with, but everything else is very easy to blend and use on a daily basis.

I’m also quite impressed that this palette has a good mix of warm and cool tones. Although brown eyeshadow palettes are usually thought of as ‘warm’, this one manages to incorporate a few shades that are catered to those with cool undertones as well. This is great news if you have cool undertones, or lean more towards neutral (and hence can use both warm and cool shades).

I also just realized that the shades offered look rather similar to Urban Decay’s OG Naked palette – do you agree?

Staying power: Nothing amazing, but nothing to be criticized also. Its staying power is pretty average.


Final Verdict

If there is only 1 eyeshadow palette you have to buy from Etude House, this is it. Not even the KitKat novelty one compares to this (sorry).

I’ve never been so impressed with an Etude House palette, and I’m sure that if you have been using their palettes since the early days (think Juice Bar), you’ll agree with me as well. I am so glad that the brand listened to customers’ feedback and keep producing great palettes like these.


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮
Value for money: ✮✮✮✮

[REVIEW] Etude House KitKat Play Color Eyes Mini Eyeshadow Palette

This is probably all the rage on the Internet now, and I have to admit that this is another one of my impulse purchases. I read about it on Allure, found out that Etude House was selling this in Korea, and immediately placed an order for it on Shopee.

Everything happened really quickly, and I was still kind of in disbelief that I got this so fast. I’ve never been one to hop on trends and buy new product launches because I’m really not into that kind of thing, so you can imagine how much I really wanted to try this out!


Product Description

In the original milk chocolate and a white strawberry chocolate packaging each one includes 6 shades + a KitKat pouch (about $18).

Both eye shadow palettes feature six shades in packaging reminiscent of KitKat wrappers. The milk-chocolate version includes a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown (of course), a shimmering gold, and a shimmering red. The strawberry-white-chocolate version, inspired by one of the many flavors exclusive to Asia, includes a matte cream, a shimmery peach, a shimmery pink, two rich browns — one matte and one shimmer — and a matte golden brown.

Allure

Official Retail Price in Singapore: SGD26.80 (Shopee)


Ingredient List

I don’t think this has been published yet, will update once more details are available!


Packaging: The Kitkat packaging is seriously very worth collecting, but you know what makes this even better? The fact that it actually comes in a box that’s has a Kitkat pouch AND real Kitkat chocolate!!

Texture: You can see from the swatches that the texture is a little chalky and powdery, which is actually pretty common with some of Etude House’s Play Color palettes. That being said, you may find it a bit difficult to apply this evenly on your eyelids as well, especially with the darker shades.

Colour payoff & intensity: If it looks like there are only 6 shades in my swatch photo, the lightest shade is clearly almost invisible :’) I had a pretty hard time trying to get a decent colour payoff for the lighter shades (the first 2), but found that the last 4 are actually pretty okay.

I may be slightly prejudiced, but I always had the idea that Etude House’s eyeshadow palettes are really not the best in terms of colour payoff, so this one did surprise me (pleasantly) by quite a bit.

Colour: While I can’t find the shade names online, they are briefly described as ‘a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown (of course), a shimmering gold, and a shimmering red’.

Matte beige would be suitable for a base colour, and the rest I would use more for accents. I quite like the shimmering gold shade – you can use it to layer your eyelids, or use it to tighten your waterline. But of course, my favourite shades still have to be the brown, because brown shades are really very easy to work with for all occasions.

On the other hand, I find the red a little intimidating to work with (it’s really very red), but if you are a fan of bright & bold colours, you definitely have to check this one out!

Staying power: Nothing amazing, but nothing to be criticized also. Its staying power is pretty average. My tip is to use an eyeshadow primer if you really want this to last for a whole day, because you’ll most likely have a faded, muted eyeshadow look by the end of a long day.


Final Verdict

Did I buy this for the novelty? Yes.

Do I love the palette? Yes.

Do I regret buying this? ABSOLUTELY NOT!

(For those of you who are curious, yes, this palette does smell like chocolate.)


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮
Value for money: ✮✮✮✮✮

[REVIEW] Etude House Drawing Eye Brow Duo

I got this 2 years ago and totally forgot about it because I was so obsessed with shu uemura’s hard formula, but I remembered that I still have this and haven’t reviewed it so here it is!


Product Description

Pencil and Shadow type eyebrow

Official Retail Price in Singapore: SGD 13.90


Ingredient List

I couldn’t find this because the product seems to have been pulled down from the international website, but it’s still up on the SG one. I don’t know if they stopped selling this in Korea already, let me know if you have info on this!


 

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Colour: I bought this when I just dyed my hair a copper brown, so I got it in the shade Red Brown to match my hair. Unfortunately, I’ve changed my hair colour at least twice since then, and my latest one is supposed to be leaning towards ash brown, so I can’t use this anymore.

In any case, I did try to use this as much as possible back when I had copper brown hair, but I felt that it was very hard to blend the red colour in (see swatch photo) with my black eyebrows. I even bought a brow mascara to try and lighten my brow colour, but it didn’t really help much.

I do think it would have been much better if I had bought a colour that’s similar to my brows; forget whatever they say about buying an eyebrow pencil that matches your hair, it doesn’t work out as easily as you think. Buy one that matches your eyebrow hair instead.

Colour aside, I’m also not a fan of how soft this is. I mean, it’s great for blending, but not great if you want to draw your brows in strand by strand. You know, to look like you have real brows, not just a space that’s coloured in. The powder part is a bit hard to control so you might end up with too much, be careful of that as well.

Staying power: I don’t have much to say about this. You’ll definitely still have your drawn brows intact by the end of the day, provided you don’t purposely rub them off.


Final Verdict

I quite like Etude House’s makeup products but… this is just not up my alley, especially since I’m no pro at drawing brows and need something that is foolproof.

That being said, you can definitely work the softness to your advantage by doing a soft colour and blend for more nuanced brows. I just think that there are probably better, cheaper options for doing this.


Rating

Colour payoff: ✮✮
Ease of use: ✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮

[REVIEW] Etude House Soft Drink Tint

In another episode of ‘Etude House killin’ it with the cute packaging’, I’m here to review one of their cutest lip products – the soft drink tint.


Product Description

Soft Drink Tint colors make the lips look refreshing like a burst of soda.

Official Retail Price: SGD 8

(I think official EH stores have stopped selling, you have to buy from websites like Shopee)

Image credits


Ingredient List

#RD301 Zero Red :
Polyglyceryl-2 triisostearate, red No. 202, polyacrylate crosspolymer-6, ammonium acryloyldimethyltaurate / vpicopolymer, steviosolate, glycerin, glycerin, butyleneglycol, polysorbate 20, polyglyceryl- (1), T-butyl alcohol, star anise extract (1) of red No. 104, phenoxyethanol, yellow No. 5, fragrance, capryliliglycol, 1,2-hexanediol, ethylhexylglycerin, propanediol

T-butyl alcohol: colourless oily liquid with a sharp alcohol odour, it is found in ginger
Propanediol: viscous, colorless liquid which is nearly odorless but possesses a faintly sweet taste

Is anyone surprised that you can’t find water in this list? I personally am, because most lip tints tend to contain a high percentage of water. 🤔


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Packaging: This is so, so cute. It totally resembles a soft drink bottle, so much so that you may be tempted to drink straight from it (please don’t). I like that it’s small and convenient to carry around, and also closes rather tightly so you don’t have to worry about leakages.

Colour: I find that the shade range is rather limited with just 5 basic colours, but I guess it is sufficient enough to cover most people’s preferences of red, orange, pink, purple, and clear.

The old me would definitely have chosen pink, but these days I’m gravitating towards reds (a sign of maturity/old age? idk), so I picked RD301. It is quite a bright red that’s great for people with warm undertones, but may tend to make your teeth look more yellow. It’s the kind of red that you’ll see many Korean girls sporting (please don’t ask me why, I have no idea), but again I don’t think this is a ‘universal’ kind of red, so use with caution! I think it may have been a little too bright for me because I prefer something darker, like brick red, but I can work around this by creating gradient lips so it looks more subtle.

For those who like a more muted colour, I definitely suggest picking BL601 to bring out your natural lip colour.

Staying power: If you see the last photo, that’s the stain it leaves behind after I tried my best to wipe off all the product. Of course, it’s not super intense, but I think it is a beautiful tint that will still help you to look made-up, rather than give away the fact that you just finished your lunch. I also have to give it props for leaving such an even stain – some products leave your lips all flakey and unevenly coloured, which looks super bad, but this tint from Etude House doesn’t do that.


Final Verdict

I used to be very biased against Etude House’s lip products due to one poor experience I had, but these days I’m really changing opinion, thanks to all these new lippies that are proving to be value for money.

In Korea, you’ll see a lot of young girls (secondary school/high school) going to Etude House to buy cosmetics, because they are cheaper and relatively easier to use for beginners. I have to admit though, the brand is very affordable, very accessible, and really produces items that are good to use. It’s like drugstore price, but at a much higher quality than you expect.

If you love a good, long-lasting lip tint, or are a total beginner when it comes to cosmetics, do get this! I promise you won’t regret it 🙂


Rating

Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮✮

mustbuy

[REVIEW] Etude House Dear Darling Water Gel Tint

This isn’t a new product, but it sure is one that has been raved about by many bloggers and fans. I eventually couldn’t resist finding out for myself whether the hype over this project is justified, so I bought this in Korea and tried it back home in Singapore.


Product Description

The moisture tint expresses sweet color like ice cream as it refreshingly melts into the lips.

Official Retail Price: SGD 9.90

Image credits


Ingredient List

Water, Glyceryl Polymethacrylate, Glycerin, Propanediol, Trehalose, Pentylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polysorbate 20, Tromethamine, Polyacrylate-13, Titanium Dioxide, Polyisobutene, CI 15985, Fragrance, Dehydroacetic Acid, Sapindus Trifoliatus Fruit Extract, CI 17200, Silica, Alumina

It is little wonder that a ‘watery gel tint’ has a formula that, well, has water in the highest proportion. Some other good ingredients:

Glycerin: good for dry skin
Polysorbate 20: good for fungal acne
Titanium Dioxide: UV protection, good for sensitive skin


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Packaging: I’ve hardly seen an Etude House product that doesn’t deliver in terms of packaging. This one is adorably shaped like a popsicle, which I guess does a good job in delivering the idea of lips stained by the sweet syrup from popsicles. It’s relatively small, so it is also easy to carry around.

Colour: While the shade range is not the largest we have seen from lip tints, I think it is sufficient enough to cover most preferences, with pinks, reds, and oranges/apricots. The colour I picked, RD307, looks very red from the bottle alone, but in reality is a lighter shade of red that closely resembles watermelon juice.

Staying power: Do you want to know how insane this staying power is? After I swatched the product to take the photographs above, I found out that the pinkish stain is still visible the next day – now, how amazing is that?!

I’ve found that this lip tint is so long-lasting that you really don’t need to touch up at all even after oily meals. In fact, you could probably even last a whole day with just a few swipes in the morning before heading out – super convenient!

In addition, I really like that this lip tint actually helps your lips feel moisturized, instead of sucking the moisture away from the lips (this could happen to you too, so remember to always put lip balm!) and making it more dry than before.


Final Verdict

After just my first use, I now understood why this Etude House lippie is such a major hit around the world. It is very rare to find a lip tint that not only does not dry your lips, but faithfully keeps the colour intact even when you are eating the oiliest food in the whole world.

I also think this makes for a very good ‘starter product’, for people who are just starting out on makeup. It’s easy to apply, lasts long, and generally completes your look effortlessly.

Naturally, I hope to be able to get the other beautiful shades as well in the future – wish me & my wallet luck!


Rating

Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮✮
Value for money: ✮✮✮✮✮

mustbuy

[REVIEW] Etude House Lovely Cookie Blusher

I went to Korea with a shopping list and had no plans on buying a blusher from Etude House. However, just as I was about to pay for my purchases, I glanced at one of their posters of Wendy (from Red Velvet, their current ambassadors) and thought that her blush looked super good. I saw that the blush was Lovely Cookie Blusher RD301 Grapefruit Pudding, and that, my dear readers, was the story of how I met this blusher.


Product Description

Blusher that supplies cheeks with vivid colour for a healthy and gorgeous look. Easy and fun to apply with powder puff.

Official Retail Price in Singapore: SGD 12.90

Image credits


Ingredient List

TALC, MICA, RED 30 LAKE (CI 73360), HYDROGENATED POLY(C6-14 OLEFIN), DIISOSTEARYL MALATE, SILICA, TITANIUM DIOXIDE (CI 77891), POLYETHYLENE, YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491), PHENYL TRIMETHICONE, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, GLYCERYL CAPRYLATE, HYDROGEN DIMETHICONE, CETEARYL ALCOHOL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, NEOPENTYL GLYCOL DIETHYLHEXANOATE, POLYGLYCERYL-2 TRIISOSTEARATE, TRIETHYLHEXANOIN, POLYHYDROXYSTEARIC ACID.

So…many…foreign…terms…

I Googled some of these and one of them shocked me.

TRIETHOXYCAPRYLYLSILANE: Health Concerns of the Ingredient: Overall Hazard. Cancer. Developmental & reproductive toxicity. Allergies & immunotoxicity.

Someone should really simplify or explain all these terms for consumers on the packaging or website. How is the layman supposed to understand what this really means for their skin? 😦


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Packaging: I don’t really know why it’s called a Cookie Blusher because the packaging doesn’t really look like a cooke to me, but I appreciate how convenient it is to carry around and use it. A lot of blushers don’t come with puffs or any form of applicator, which is really inconvenient. The lid shuts tightly as well, so no worries about your blusher being possibly ruined when you drop it, have it knocked around etc.

Colour: To be honest, I would probably never have bought a colour as dark and intense as this for my blushers. I usually stick to lighter, pinker shades because it looks more natural, but I wanted to try something different with this. It looks more like coral than red, but it’s a beautiful colour that really suits skin with warm undertones.

Colour payoff & intensity: The intensity is pretty average, but be careful not to dab too much at one go with the puff unless you’re going for a very strong blusher look. This is how the blusher looks like when I dabbed more than usual:

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It’s not that bad, but just saying that it might not be something you’re going for, so be careful!

Staying power: Although this blusher is rather powdery (top ingredient is talc), it stays on super well. I do not set it with mineral powder or setting spray and yet still can stay out the whole day without any need for touch-ups at all, which is always great. Trust me, no one likes doing touch-ups every few hours.


Final Verdict

After I’ve tried this blusher, I really want to get the other shades as well. I’m impressed by the formula, and I do think it’s considered pretty affordable for this kind of quality.

Now who says impulse buys are always bad?


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮✮
Value for money: ✮✮✮✮✮

mustbuy