Tag Archives: Etude House

[REVIEW] Etude House Proof 10 Eye Primer

Primer for the face, and now finally primer for the eye. I’ve definitely come a long way since my lazy days of applying nothing other than BB cream on my face.

I’ve actually always wanted to try eye primer because I love playing with eyeshadows, and I can’t do without eyeliner. My eyelids are always oily, so it really messes with my eye makeup as the day goes by. The UD one is waaaaay out of my budget, so I decided to try something more wallet-friendly from Etude House.


Product Description

Proof 10 Eye Primer supplies coverage to eyelids and around the eyes to enhance eye shadow color and integrity for a longer lasting, Perfect 10 look.

Official Retail Price in Singapore: SGD 11.90 


Ingredient List

TALC, ISODODECANE, VP/HEXADECENE COPOLYMER, MICA, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE TRIHYDROXYSTEARIN, SILICA DIMETHYL SILYLATE, TITANIUM DIOXIDE, SORBITAN SESQUIOLEATE, PEG-40 STEARATE, BEESWAX, PROPYLENE CARBONATE

I’m not very surprised that talc is included in this product because it is fantastic for keeping your makeup in place. A lot of setting powders would definitely have talc. If you look at UD’s Eyeshadow Primer Potion, you’ll find talc in it too, except not in such large proportions.


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Packaging: I’m not exactly sure what this is supposed to resemble. A mermaid? A woman wearing a dress? LOL. But I do appreciate that it’s compact enough for me to pack into my makeup pouch, definitely handy when travelling.

Texture: It looks like BB cream/concealer in the product shots, but actually applies almost like sheer, nude glue. It really does look like glue, although thankfully it doesn’t smell like glue. I’ve found it a bit difficult to apply evenly on my eyelids – sometimes I get too much product on and it doesn’t dry fast, and sometimes I don’t get quite enough. It’s a tad frustrating, but nothing too hampering.

Effectiveness: I’ve often talked about how Etude House’s eyeshadows disappoint quite a fair bit with their colour intensity and payoff. I realize the missing key must be this eye primer. Take a look at the swatch shot below:

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I used the Etude House Bling Bling Eye Stick to show the difference. You can clearly see that the one used on top of primer is definitely a lot more glittery, and it looks a lot better than the one applied on bare skin.

In terms of longevity, I’ve found that using this with my Clio eyeliner definitely works miracles. This eyeliner hasn’t been working too well since it’s on the verge of drying up, and it sometimes smudges when I sweat buckets. However, I notice that it’s been holding up a lot better whenever I apply this primer before I get to drawing my eyeliner.


Final Verdict

Can I call this a dupe for UD’s Eyeshadow Primer Potion? Yes, I definitely can.

At a fraction of the price, this Etude House product is definitely something you need if you’ve been spending all that money on your expensive eyeshadow palettes, and cannot afford to splurge any more money on primer.

I make sure to use this every time I decide to apply eyeshadows for the day because I know that it will effortlessly boost the intensity of my look. I’ll definitely repurchase this, but I’m hoping that it won’t be anytime soon…


Rating

Ease of use: ✮✮✮✮
Effectiveness: ✮✮✮✮✮
Value for money: ✮✮✮✮✮

mustbuy

How Much Is Your Lipstick Worth Per Gram? [PART I]

I’ve always been curious as to whether I’m getting the most value out of my lipsticks – I can’t tell whether some are rather pricey despite the small volume, or cheap precisely because of the volume. With this in mind, I started punching numbers to find out how much my lipsticks were worth per gram.

The first part of this series focuses on my bullet lipsticks, while more on liquid ones will come later.

DISCLAIMER: Some of these numbers may not be wholly accurate due to differences in prices – I obtained these prices from either official brand websites, other retailers, or individual sellers on selling platforms. Prices are also listed in SGD (Singapore dollars).


Korean brands

  1. Aritaum Wonder Stay Stick Tint: SGD 2.86 ($12, 4.2g)
  2. RiRe Luxe Glow Lipstick: SGD 3.14 ($11, 3.5g)
  3. banila co. Kiss Collector Luster: SGD 4.88 ($20.50, 4.2g)
  4. 3CE Mood Recipe Matte Lip ColorSGD 5.11 ($17.90, 3.5g)
  5. TFS Moisture Touch Lipstick: SGD 5.85 ($19.90, 3.4g)
  6. Etude House Dear My Matte Tinting Lip-Talk: SGD 5.97 ($17.90, 3g)
  7. moonshot – lipfeat: SGD 8.29 ($29, 3.5g)

 

Other brands

  1. Urban Decay Gwen Stefani Lipstick: SGD 9.71 ($33, 3.4g)
  2. shu uemura rouge unlimited supreme matte: SGD 11.18 ($38, 3.4g)
  3. Lancôme L’ Absolu Rouge: SGD 11.43 ($48, 4.2g)

Did any of these come as a surprise to you? Comment and let me know!

[REVIEW] Etude House Dear My Matte Tinting Lip-Talk

I didn’t have too great an experience with Etude House’s Dear My Blooming Talk lipsticks the last time I bought one, so I honestly bought this just for the cute dog packaging, which is part of their Chinese New Year launch.


Product Description

The matte tinting lips-talk expresses defining rich color as it softly and smoothly adheres to the lips while providing a moisturized finish.

Official Retail Price in Singapore: SGD 17.90

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When I first started out playing with makeup, my first choice for a lip colour would have been either pink or red. These days, I’ve been veering towards more beige and nude shades for a daily look, so I naturally picked BE101 Skinny Beige. I’ve never been able to get myself to try a purple hue because… well, because i just think that it wouldn’t look great with my complexion.

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Packaging: It comes originally as just a bullet, and you get to choose a lipstick case to put the bullet in. I love the lipstick cases – so many to choose from! The one I have is from their CNY collection, but you can also choose from their usual collection if you’re not keen on doggies:

Texture: Don’t be fooled by the appearance of the lipstick bullet – it may look (and even smell) like the glass tinting lipstick, but definitely applies matte. It also feels comfortable on the lips because it doesn’t dry them out excessively.

Colour payoff & intensity: I’m actually really impressed by the colour payoff of this lipstick, because the Blooming Lips one I tried last time was the hardest, toughest lip product I had ever used. I could keep tugging and the colour wouldn’t come off evenly, which ended up leaving tiny coloured residues on the lips, and it looked really bad. This, however, applies smoothly so that you don’t have to keep struggling to get a good colour.

Colour: The colour may look red in the swatch, but rest assured that it’s definitely more beige in real life. This is easily one of my favourite nude lip colours, and is actually quite similar to TFS’ Moisture Touch BE03. I think it’s one of the most wearable colours in the launch as well, especially if you’re not too keen on reds and purples.

Staying power: The staying power of this lipstick is rather good – I’ve had it last at least one meal and survive multiple rounds of drinking water. I wouldn’t really expect this to last for one whole day in the office without any touching up though.


Final Verdict

This product has rekindled some faith in Etude House’s lip products for me. I think that overall it’s a pretty good product. It’s simple, straightforward, and does the job. It also helps that the price point is lower than that of a lot of other lip products.

If you are a beginner to makeup with no experience in liquid lipsticks, or just want to find something fuss-free that you can easily incorporate into a basic makeup look, this is definitely the product for you.


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮

[REVIEW] Etude House Bling Bling Eye Stick

If you’ve ever struggled with getting your eyeshadow to look good, or just too lazy to blend properly in the early morning, products like this eye stick should definitely be in your makeup pouch. I’ve always appreciated the convenience that comes with stick products (like MISSHA’s blush), so I had this on my wishlist for some time.


Product Description

Smooth and creamy eye shadow stick that provides vibrant eye color with easy application.

Official Retail Price in Singapore: SGD 8.90

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Ingredient List

C12-15 Alkyl Ethylhexanoate, Mica (Ci 77019), Titanium Dioxide (Ci 77891), Myristyl Lactate, Caprylic/Capric Triglyceride, Ceresin, Synthetic Fluorphlogopite, Ozokerite, Lauroyl Lysine, Polyglyceryl-2 Triisostearate, Iron Oxides (Ci 77491), Polyethylene, Euphorbia Cerifera (Candelilla) Wax, Vp/Hexadecene Copolymer, Microcrystalline Wax, Stearalkonium Hectorite, Tocopherol, Carmine (Ci 75470), Caprylyl Glycol, Propylene Carbonate, Phenoxyethanol, Tin Oxide, Hexylene Glycol

Each eyeshadow shade has a different ingredient list, because the colours are created using different pigments and chemicals. Top ingredient, C12-15 Alkyl Ethylhexanoate, is “determined safe for use in cosmetics, subject to concentration or use limitations”. Second most common ingredient, Mica (Ci 77019), is actually a natural shimmer pigment that’s deemed safe for cosmetic use.

A potential ingredient for concern is Tin Oxide, but they’re generally deemed to be safe in small doses. As it is the second-last ingredient listed, you can rest assured that the amount used is quite small.


I’m a huge fan of Etude House’s eyeshadow palettes because of the colours, but not so much for the colour intensity. I like how wearable the shades are for everyday looks, and I honestly had a very hard time trying to decide which one to buy. I eventually settled for #12 Sunset Star, an orange-brown colour.

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Packaging: It’s quite small and convenient to bring around – in fact, I feel that this is much more compact than eyeshadow palettes. It also looks like a crayon, which is great for giving the impression that applying this is gonna be as easy as using crayons to draw.

Texture: The texture is different from those of the usual Etude House palettes, which tend to be more powdery. This product is creamier in texture, and definitely much easier to apply evenly on the eyelids. I do get the feeling that it can get rather oily though, so you might not want to use this together with oil-based eyeliners.

Colour payoff & intensity: I’ve often commented on Etude House’s eyeshadows don’t give a great colour payoff, unlike what they look like in the palette, so this honestly came as a nice surprise. You can see from the swatch that the colour is actually pretty intense just with one swipe, which I really like. there’s a bit of glitter – not too over-the-top for a natural look in the day, but still glamorous enough for a party at night. You also don’t have to further blend the colour with your finger or a brush because the colour is already quite well-blended out upon application (how convenient!).

Colour: You may not be entirely comfortable with using orange eyeshadows, because too much of the colour can make your eyes look like they’ve been infected. However, I would say that this shade works well for most skin tones, especially if you have warm undertones. The other colours should also work well – after all, brown is possibly the most versatile eyeshadow shade ever!

Staying power: I’ve tried to apply this eyeshadow without any eye primer on my eyelids, and with eye primer on another occasion. I find that the colour does seem to fade a little towards the end of the day without primer, but it’s not totally gone. My eyelids tend to be quite oily, so you might want to take that into consideration as well.


Final Verdict

Etude House wasn’t exaggerating when they promised easy application with this product. As much as I love applying eyeshadow, it’s sometimes not the most convenient step in a makeup routine because you have to really take time to choose a nice colour and blend properly, if not you’ll look like you randomly smacked some colour on your eyelids.

At SGD8.90, it’s not very cheap since it’s just one colour, but it’s a worthwhile investment especially if you pick a shade that fits you very well and is versatile enough for you to incorporate into any looks.


Rating

Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮

[REVIEW] Etude House FIX&FIX Pore Primer

This was the first primer I had ever used, thanks to a kind sales associate in Sasa who was the first person to tell me that I needed to use primer in order to save my skin.

If I recall correctly, I got this as part of a sales promotion for the Any Cushion.


Product Description

The gel-type primer in skin tone effectively covers pores and uneven texture, makes skin texture look smooth, and keeps makeup fresh for long hours.

Official Retail Price in Singapore: SGD 22.90

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One thing that always troubles me when I’m trying to pick a product for targeted areas/problems is that I never quite know which one to choose because I feel that I have all the possible skin problems humanly possible. At times like this, my instinct is to go for something more all-encompassing, just in case.

I decided to tackle the issue of minimizing my pores instead of toning up my skin colour. I’ve always felt that my pores are too big and visible, so I thought it would be great if I could try and cover them up.

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Packaging: I didn’t think the tube packaging was too bad, not until I got hold of banila co.’s primer. I think this is great for bringing along when you’re traveling, because it’s so compact that it definitely fits nicely into your makeup pouch. It also allows for clean usage without a high risk of getting the tube extremely dirty. However, I do think that it would be a lot easier to get the product out with something similar to a shampoo bottle.

Texture: The texture may look like cream in the photos, but is actually gel-like in real life. It also tends to be oily, which may not be comfortable for most users.

Effectiveness: This primer really does give the appearance of minimized pores on application, so it definitely works as advertised.

Although it did help my makeup to stay on and stay fresh longer than I did without primer, I felt that it made my skin feel quite oily, especially after long periods of time. I’ve heard before that such pore primers could possibly clog up your pores because they ‘fill in’ your pores so that they look minimized and your face will naturally look smoother.

I think this ‘pore-clogging’ theory could have possibly been the case with this primer, because my face definitely felt more oily, and my pores more clogged than ever before. I was proven right when I had a mild case of acne breakout the next few days.


Final Verdict

If you’re looking at getting this to minimize your pores, I would advise you to think carefully about whether you have pores that get clogged easily, or if you have very oily skin, before going ahead to purchase this. In fact, you might want to reconsider ever getting a pore-covering primer in the first place.

I think that it would not have been as bad with the other products in this Etude House primer line that target skin tone problems, but it’s difficult to prove so too unless I get around to trying them out. In the meantime, I guess I’ll stick to my banila co. primer unless I hear more good reviews of this primer.

If you are looking to try a primer to help your makeup last and do not have any problems with oil control and clogged pores, I would definitely recommend this. Otherwise, I do advise finding other primers that will better suit your skin.


Rating

Ease of use: ✮✮✮
Effectiveness: ✮✮✮
Value for money: ✮✮✮

K-Beauty Items For SGD10 & Less

K-Beauty, with a heavy focus on 10-step skincare regimes, natural make-up looks that uses more products than you can count, as well multiple celebrity endorsements, is often viewed as an expensive affair. Indeed, having to keep up with multiple award-winning K-Beauty products doesn’t seem to bode well for your wallet. Luckily, you don’t have to break your bank to get the best of K-Beauty, thanks to these affordable gems:


COSRX Acne Pimple Master Patch

(Watsons SGD5.20, 24 patches)

COSRX is the skincare brand that everyone is talking about, including Youtubers such as Joan Kim, who sings praises of their products in almost all her videos. COSRX’s Acne Pimple Master Patch is one of their star products, and has even had an entire Buzzfeed article dedicated to how effective it is. All you need to do is paste one of these patches on your pimples – the patches absorb oil and dirt from the zits so that they literally flatten and disappear overnight. Miracles do exist, and at an affordable price!

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Etude House Dear Darling Water Gel Tint

(SGD8.90, 4.5g)

You know that a product is truly worth buying when it is awarded an accolade by one of the biggest K-Beauty curators. This tint from Etude House is a 2017 Soko Glam Best of K-beauty Award winner for its smooth application, vibrant colour payoff and of course, its lasting power.

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Etude House Drawing Eye Brow

(SGD5.90)

Everyone needs good brows, but it doesn’t necessarily have to be an expensive and complicated affair. This product from Etude House not only boasts a triangular-shaped pencil to help you draw from appropriate angles but also a brush to help your eyebrows look naturally on-point.

Read my review of this product here. 

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Innisfree Eco Flower Tint

(SGD10, 10ML)

Lip tints are a lazy people’s answer to surviving long days without any reapplication. Innisfree’s Eco Flower Tint ensures that your lips look as good as when you first applied it, with its long-lasting, beautiful tint. The product also tastes and smells as good as it looks – almost as though you have flowers blooming on your lips.

 Read my review of this product here 

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Innisfree No Sebum Mineral Powder

(SGD10, 5g)

What’s better than an affordable product? An affordable multi-purpose product!

A holy grail item for many beauty bloggers, Innisfree’s No Sebum Mineral Powder is guaranteed to win you over with its 10 different uses. Besides functioning as a finishing powder, you can also use it to blot oil from your face throughout the day, prime your eyes, and even freshen up by using it as dry shampoo and deodorant. Talk about maximizing your every cent!

Read my review of this product here.  

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 Innisfree Jeju Volcanic Color Clay Mask

(SGD7.90, 70ML, Shopee)

Innisfree’s Jeju Volcanic products are famous for their effectiveness in cleaning pores without being rough on the skin. Now, you can clean your pores while combating different skin concerns such as rough skin, dryness, dullness etc with the Color Clay Masks. With 7 different mask packs to choose from, this is a godsend for people with combination skin, or those who have multiple problems on the same face.

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[SAMPLE] Etude House Face Blur

Face Blur sounds exactly like the kind of option you’ll find on a camera, and that is precisely what this product is meant to do – smoothen and ‘blur’ your face so that it looks camera-ready all the time.


Product description

This lightweight cream provides multi-blurring effects for instantly refined and smooth skin. Skin’s texture is smoothed; pores minimized and complexion brightened.

Official Retail Price in Singapore: SGD 27.90


This primer is very different from the banila co. one that I normally use. While banila co.’s primers have a gel texture, Etude House’s face primer feels more like a watery cream (in fact, kind of like sunscreen!) I was quite pleasantly surprised by how easily my skin absorbed it, and my face didn’t feel overly sticky or oily throughout the day.

The primer also has a white, pearly sheen to it when applied on the face. It’s meant to brighten your complexion but I find the colour a bit too white for me, and it causes my face to look more than 2 shades lighter than it should be. I would say that this is actually a pretty common, but very serious problem with K-beauty face products in general.


Final Verdict

Etude House’s Face Blur does a decent job as a primer, helping makeup to last longer in the unforgiving weather. However, I’m not too sure about other properties that it boasts, such as pore hiding. My pores are pretty big and that is a sure recipe for disaster. I often get blackheads, oily skin, and sometimes even cakey makeup all thanks to my terrible pores. I don’t really feel that this primer has helped to alleviate my pore problems, so I’m a little skeptical about its claims.

In addition, $27.90 sounds a bit pricey, as you are able to buy other highly-recommended primers at that price as well.

Generally, I have rather neutral opinions about this product, but I won’t put it on my shopping list anytime soon either.


Rating

Ease of use: ✮✮✮✮
Effectiveness: ✮✮✮
Value for money: ✮✮✮