Tag Archives: eyebrow pencil

[REVIEW] shu uemura hard formula

I contemplated really, really long before I got this. I had heard so many good reviews about this eyebrow pencil, yet I just couldn’t find it in myself to buy this because I was so used to my Etude House pencil. However, I couldn’t help myself anymore when I went for my usual 3D brow styling session and saw the brow artist using this pencil to draw, therefore I became the proud owner of this holy grail product.

Product Description

natural finish and shape. this unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs. the result is natural, defined brows. smudge-proof and long-lasting.
hard lead to draw precise and fine lines.

Official Retail Price in Singapore: SGD 33

I had to admit, I was sold by the fact that the pencil only releases pigment when it interacts with oils in the brow hairs. It potentially means that I wouldn’t face the danger of drawing my brows waaay too off, and helps to save pigments because I am a clumsy klutz who sometimes doesn’t cap stuff back properly, or drops things way too often.

Colour: I wasn’t too sure what colour to get (I’m not great at identifying my hair colour), so I asked the brow stylist and she got me this. Personally, I’ve often been advised to change my eyebrow pencil according to my hair colour, but it’s usually brown anyway so it doesn’t make much of a difference to me. Of course, it’s worth taking note if you find yourself changing hair colours very often, though I wouldn’t advise bleaching your eyebrows to match your bleached hair.





I know the pencil looks really worn out here, but it’s actually because I’ve been using this almost every day for MONTHS, and haven’t been back to a shu uemura outlet to sharpen my pencil yet because I’m both busy and lazy.

Despite that, you can still see how wonderfully made this pencil is. shu uemura products are especially famous for their focus on tools, and it really does feel like I’m using a well-crafted tool to shape my brows. It glides and fills in very easily to give your brows a natural look.

Staying power: I wouldn’t exactly vouch for its smudge-proof properties though. I’ve had an instance where I accidentally rubbed my forehead and voila, there was a small patch of brown on my hand where it touched my eyebrows. Of course, there’s a possibility it happened because my eyebrows were too oily, but it’s just a gentle reminder not to bank too much on it being entirely smudge-proof.

Final Verdict

I’ve been telling my friend A that this is my new favourite eyebrow product, and once again, I am impressed by a holy grail product.

The one thing that throws me off is the price. I’m waiting to see how long this pencil can last me so that I can accurately tell you if it can last me for very long, but according to the current situation, there’s a high possibility that this will actually last me for a few years, if I can get around to sharpening it right down to a short stub.

I think it’s a good investment if you want to be able to draw good eyebrows in the shortest amount of time possible. I’ve often struggled with other products because they made my brows look worse than when I started. However, I feel that this will be much better if you’re going for a natural look favoured in K-beauty, rather than a strong brow game, so make sure you get the right pencil for the right look.


Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮


My Top 10 Cosmetic Products of 2017

As 2017 is about to end, it is also time to do a round-up.

I started writing on THERAGEFFECT just this year, which was also when I actually first started playing around with makeup. I try my best to give honest and frank reviews because I’m not paid or sponsored to do any, and I hope they have been useful in your shopping decisions, or at least interesting to read 🙂 Although I generally don’t regret many of my purchases, I definitely have a few star favourites.

Here is my list of 10 products tried and loved in 2017.

Note: not ranked in any particular order 

1/ Innisfree Eco Flower Tint

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I’ve raved about this so many times that it’s no wonder it made my list of top 10 cosmetics in 2017. One of the best lip tints and lip products I’ve ever used, I wish this product will never disappear, and just maybeee add more shades?

2/ banila co. It Radiant Glow BB Cream

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Good coverage, no oily or sticky feeling, minimal oxidation – what more can I ask for in a BB cream? I’m still on my first tube for 4 months, and I’m probably only halfway through even though I use this almost everyday. My only worry is that I tried to repurchase this in Korea recently and they changed the packaging – let’s just hope that they didn’t change the formula (for the worse) as well.

3/ banila co. Prime Primer Hydrating

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If you haven’t been actively using primer, 2018 is the year you should start doing so. I used to be a naysayer until I bought one of these. Not only do they hydrate my skin and prep it for my makeup, it also helps my BB cream (see above) stay on longer. Again, my worry is that banila co. changed the designs for only 3 of the primers, so it could really mean that the formula is not the same anymore 😦

4/ shu uemura hard formula

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I bought this after long deliberation (months to be exact) because it is not the cheapest eyebrow pencil out there in the market. The lead pigment only comes off when in contact with the oils secreted in eyebrows, and I find that it really helps to shape and fill my eyebrows in easily. Only downside – you have to sharpen it at the shu uemura store.

5/ Innisfree No-Sebum Mineral Powder

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My face becomes an oil well very easily, so I bought this for sebum control. I ended up loving this powder for its ability to keep my makeup in place for hours, in addition to its commitment to anti-sebum.

6/ Innisfree Vivid Tint Rouge

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Another star lip product from Innisfree, what is most impressive isn’t just long staying power and beautiful colour payoff. From personal experience, I can apply one layer of peachy-pink on initial application, which eventually leaves behind a brighter and more intense pink tint on your lips. I’m sure you’ll love the dual colours as well.

7/ THEFACESHOP Moisture Touch Lipstick

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Another high-raved about product (raved by me, at least) that definitely topped my list. In fact, I love the formula so much that I bought 3 shades of this. I also appreciate how easy it is to apply to look ready – just one swipe and you’re good to go.

8/ THEFACESHOP Inkgel Pencil Eyeliner

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I’ve experimented with many different types of eyeliners over the year because I’m not great at drawing so sometimes I blame it on the pencil. I had one of my liquid eyeliners smudge completely in Korea because my eyelids were too oily, but this pencil eyeliner has held up strong with zero smudging through long bouts of bad weather – highly impressive.

9/ peripera Ink The Airy Velvet

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Long lasting, soft colours and extremely affordable price are everything that makes peripera’s lip tint so famous. I was initially not very impressed with my first try of the product; now, I am a converted fan with 3 shades bought on 3 different occasions.

10/ IOPE Air Cushion

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How could I leave out this cushion that changed the way I look at compacts? IOPE’s Air Cushion provides much better coverage than you could expect from a compact cushion. Together with moisture and longwear properties to stay on your skin for hours without feeling like your makeup is flaking off, this cushion is one that you’ll definitely want to keep in your makeup pouch.

Etude House Drawing Eye Brow

I first bought this product in Korea (hint, Etude House in KR gives tons of freebies!) Someone once remarked that Etude House is the cheaper alternative to Bobbi Brown in Korea because of its product range and emphasis on colours, rather than base makeup – food for thought, I guess.

Product description

This is a pencil type eyebrow that fills in between brow hair.

Official Retail Price in Singapore: SGD 5.90

When it comes to makeup, I am honestly not as patient and skilful as my peers, so I always look for easy & extremely effective options that don’t cost me a fortune. I like to think of this product as the epitome of my makeup motto, because I would even go so far as to say that this is the best makeup product that I got in Korea and my only regret is not buying more because it is really very affordable and good to use.


The pencil comes in this triangular shape that makes it easier for you to angle it and draw your eyebrows. It also comes in the following shades, which I think is a pretty good range for eyebrow colours.


Drawing your eyebrows with this product is literally as easy as the picture makes it seem- just angle it, draw as needed, and use the spool to brush through for a more nature look. And that’s it – your eyebrows are good to go, and ready to last the day!

Final Verdict

With an eyebrow pencil as affordable and easy to use as Etude House’s Drawing Eye Brow, there is really not much to deliberate about.

Personally, I think this is very good to invest in because good eyebrows really make a huge difference, besides good skin of course. I’ve been using Etude House’s Drawing Eyebrows for 2 months, and from the looks of it, I could probably use this for up till 1 year. Stretching SGD 5.90 over 1 year on good (or in my case, just decent) eyebrows, imagine that!

While this eyebrow pencil won’t automatically make your eyebrows Instagram-ready, I would recommend this if you’re new to this eyebrow game, or just want a quick eyebrow fix in the morning and on the go.


Colour payoff: ✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮✮✮