[REVIEW] Memebox I’m Meme Tic Toc Lipstick Satin

I bought this partly because Hwang Minhyun was the brand’s ambassador for their Cashmere finish, and partly because I couldn’t resist these cute heart-shaped applicators!

I saw this all over my Instagram, all over my newsfeed, and I decided that I would finally put an end to this lippie-lusting once and for all by buying it.

Product Description

A heart shape lipstick collection comes with 10 colours, ranging from nude beige, cherry red to burgundy.

Intense pigmentation creates vivid, long-lasting colour payoff with a satin finish.

Official Retail Price in Singapore: SGD 19.90

Image credits

Ingredient List

I’m having problems finding this, let me know if you see it around!

Packaging: It looks quite similar to the Cashmere one, the only difference being the applicator and product itself. It’s famous for its heart-shaped stick – so cute, right? In fact, I find the heart shape to be quite useful during application, especially if you are trying to do an ombre lip effect.

My only gripe about this packaging is that it takes quite a fair bit of clicking for the product to come out. Only 0.1mm comes out with every click, which is supposed to help makes things less messy – imagine if the whole stick comes out at one go when you don’t use as much! The downside to this, of course, is that you struggle with getting a decent amount of product out at the beginning, which made me rather annoyed.

Colour: I like to pick colours that are labelled as best picks haha, can’t quit the habit. I picked 007 Pink Bomber, a very gorgeous MLBB shade. It reminds me of moonshot’s cream paint lightfit, which I personally really love because the shades are so flattering for Asian skin tones. Pink Bomber is a shade that you can wear on any occasion, for any mood, and I dare say it is a very universal shade that fits most skin tones and skin colours.

Pro tip: if you can’t decide on a shade, go with the one recommended by the brand!

Colour payoff & intensity: It’s very pigmented, which doesn’t come as much of a surprise because it leans towards a matte lipstick, and most mattes definitely boast of high colour payoff.

Colour application is quite even, although I think it can be a little tough because the product is a bit like a crayon, so you might get small unwanted chunks of product here and there if you are not gentle enough.

Staying power: This product’s staying power is actually quite impressive! You don’t have to touch up after a meal because you ate most of your lipstick, which is always great. I’m guessing that it’s also because it’s quite matte (I don’t know why they call it satin though, maybe the formula is a little less dry than their actual matte lip crayon?)

Although this is more drying than the Cashmere finish, I still found this comfortable enough to wear the whole day without feeling like my lips were going to dry out and become raisins. I would still advise for you to prep with a thin layer of lip balm before you apply this product, just as a precaution.

Final Verdict

Everyone knows I’m not the biggest fan of matte-like lipsticks, but I found myself liking this a lot more than I had expected.

I wanted to make this a must-buy product, but I’m still a little annoyed by the clicking thing, which I feel is worse than the Cashmere one. Another downside is that having a heart-shape applicator/stick makes me extra conscious, and I keep worrying about whether I will ruin the beautiful shape after repeated usage.

I also feel that this still lacks a little in the hydration and comfort aspect when you compare it to alternatives from the same brand, or actually from any other brand that has similar offerings, although I do acknowledge that it is rather creamy.

If you are worried that this is not worth the pretty heart shape, don’t be! I think you should definitely go ahead with it, just that you should manage your expectations about how good this product may be.


Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮
Staying power: ✮✮✮
Value for money: ✮✮✮


[REVIEW] Memebox I’m Meme Tic Toc Tint Lip Cashmere

I wasn’t a very big fan of the brand after a huge chunk of my matte lip crayon broke off, but I decided to give this another try because… well because they got Hwang Minghyun (Wanna One & NUEST) to front this, and I wanted to show some support 😂

Product Description

1. A tint that is moisturizing like a lip balm with a soft matte finish. A velvet-like textured tint that applies with a matte finish and keep the inner lips moisturized and smooth on the outside.

2. Soft cushion tip gives a touch of color and builds for more impact. Rich and high-pigmented moist formula gently and continuously wraps your lips without dryness or flakiness.

3. Natural-looking color. Various colors ranging from orange to red that instantly makes your lips look vibrant with a light finish in a single sweep.

Official Retail Price in Singapore: SGD 19.90

Image credits

Ingredient List

I’m having problems finding this, let me know if you see it around!


Packaging: I quite like this new packaging style, it’s better than the one they had for the matte lip crayon. However, I have to say that it takes really long to click that button at the end for the product to come out when you first use it. It’s definitely a true test of your patience. The good thing is that subsequently, it gets easier: one or two clicks will be sufficient for the product to appear on the sponge.

Colour: I like to pick colours that are labelled as best picks by the brand ambassadors – I mean, they have to be good if the brand is pushing them so fiercely, right? So I picked 007 My Kinda Coral, and this is how it looks like on Minhyun:

I know it’s called ‘coral’, but I think it leans closer to a terracotta/brown-red shade. It’s super suitable for fall. In fact, it is a colour that will probably stay in trend for very long because these shades are so flattering, especially for Asian skin tones. I feel like I’ve weaned off my pinks & reds, so now all my new lippies sport a similar shade, but you can never have enough of your favourite colour, right?

I do think that this colour is also very similar to that of THEFACESHOP’s finger cotton tint‘s Brown-presso, but a tad more brown.

Colour payoff & intensity: I like how it’s not too intense a colour – make it sheer on the outer parts of the lip, and apply a few more layers on the inside to easily create a gradient lip look. You can also just apply a thin layer to get a natural-looking colour, or swipe a few more times for a full look. Either way, it will still look great!

Staying power: Based on experience, it does stay put through a meal, but don’t expect a full-blown colour. There will just be hints of colour, but enough to make your lips look great.

Also props to the comfortable formula: I expected this to be quite drying and uncomfortable after a while because it dries down to a matte finish, but it was so lightweight that I didn’t feel like I was even wearing lipstick at all!

Final Verdict

I’m definitely giving this brand another go, now that this lip tint has changed my opinion. The colour range is very good (all them MLBB shades!), so I’m definitely going to put the other shades on my shopping list.

The only problem is that these can be rather pricey in Singapore. I know, it’s less than SGD20 (standard price for many lip products these days), but it cost me less when I bought it in Seoul. Ah well, it’s just a price benchmark that you can ignore if you really want to try this out, and I highly encourage that you do, because a good lippie is worth it!


Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮
Staying power: ✮✮✮✮
Value for money: ✮✮✮


What’s your favourite K-beauty brand?

The K-beauty world is amazingly diverse with so many different brands, so I wanted to do a fun poll on which one is the most popular among my readers.

Do take part and cast a vote for your favourite brand! 🙂

[SMUDGE TEST & SWATCH] Battle of the Mattes – Part I

I’ve always wanted to do tests on my cosmetic products to see exactly how they hold up. While doing a matte lipstick swatch for my Instagram account, I decided to smudge it once to see which ones are smudge-proof.

Products swatched and tested:

3CE Mood Recipe Matte Lip Color

Mamonde Creamy Tint Color Balm Intense

The Face Shop Finger Cotton Tint

Memebox I’m Matte Lip Crayon

Screen Shot 2018-02-24 at 3.14.25 PM

Screen Shot 2018-02-24 at 3.14.41 PM

If I had to rank the products by how smudge-proof they are, it would be like this:

  1. Memebox I’m Matte Lip Crayon
  2. TFS Finger Cotton Tint
  3. Mamonde Creamy Tint Color Balm Intense
  4. 3CE Mood Recipe Matte Lip Color

Are there are any other products you’d like to see being swatched and put through the smudge test? Comment and let me know! ~

[REVIEW] Memebox I’m Matte Lip Crayon

Frankly, I had never heard of Memebox before I went to Korea. I still didn’t know what it was after I returned, until today when I did a google search to write this post:

Memebox started in Seoul in 2012, bringing indie beauty and skincare brands to the Korean audience. With over 500 employees and selling 4,200 brands worldwide, Memebox is still growing every day, distributing globally in the US, Korea, China, Taiwan, and Hong Kong. Our flagship stores are destinations for customers to experience the products first hand, with complimentary makeup services available at all locations.

I didn’t go to their flagshop stores either so I had completely no bias nor expectations for this brand. I bought this because I saw their products on sale in Lotte Department Store. I think I paid 8000 won for this lip crayon, but honestly, I don’t quite recall. All I remembered was being angry with their salesgirl’s lousy attitude (I’ll write more on that on my Korea travel blog).

Product description

The I’m Matte Lip Crayon boasts va va voom color so your pout will always look on point. It glides on as softly as flower petals and leaves a silky matte finish. The best part is its nourishing, moisturizing recipe of Shea Butter and Jojoba and Argan oils that prevent your lips from drying and peeling unlike other mattifying lipsticks. Plus, the retractable and curved tip makes application easy and mess-free.

Official Retail Price in Singapore: SGD 11.90 (Lazada)

Image credits

I bought #CY253 Blair, a nice deviation from my usual picks of nude pinks. I don’t recall why I didn’t buy Lora & Greta, which I’d be more inclined to buy based on my usual preferences. Maybe I saw red when I was angered by the salesgirl (haha) but either way, Blair was a nice terracotta red.


The packaging really looks like a crayon! It feels matte, the same way the lipsticks apply matte on your lips.


As you can see from the photograph above, it is a tad more red than pink, but it is a lovely colour that will be nice to wear in autumn (which is dominated by browns and dark reds).

The colour payoff is also very rich and intense – all it took was one swipe for me to get the photo above. It’s even more creamy than the Mamonde Color Balm, and feels very comfortable on the lips for a matte product. As with most matte lip products, it also promises long wear, and doesn’t dry your lips out at all.

Final Verdict

I find myself reaching for this lip crayon quite often because it’s so wearable and easy to apply, and I really want to buy all the other shades available because the colours are so gorgeous.  I regret not buying more that time, and I seriously wish Memebox would open a flagship store in Singapore as well.

I don’t always have good experiences with matte lipsticks, but this is one that I honestly want to keep repurchasing forever and pray that they will never, ever discontinue this product line.


Colour payoff: ✮✮✮✮✮
Ease of use: ✮✮✮✮✮
Staying power: ✮✮✮✮✮
Value for money: ✮✮✮✮✮