[ANTI-HAUL] September 2018

I came across this interesting concept of ‘anti-haul’ in one of the beauty blogs I read. For a better definition of this, I’ve pasted here an excerpt from Allure: Kimberly Clark, (a.k.a. Chris Giarmo,) posted her first anti-haul in November 2015, and has since sparked a trend on YouTube. A search for the topic yields around 862,000 results. […]

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“Is that hand wearing blackface…” View Entire Post › from BuzzFeed – Latest

via A Korean Beauty Brand Appears To Have Made A Hand Darker And People Are Confused AF — security camera ny

I read this interesting news on my WordPress Reader and to be honest, it took me a while to realize what was wrong with the hand, and how they can tell that it’s blackface.

Naturally, I went online to see how other netizens were reacting to this news. Surprisingly, this news actually hasn’t made its way to my newsfeed on other social media channels, so I had to read more about it from other international news sites and of course, Reddit.

My first reaction to this news was naturally one of dismay – how could a famous cosmetic brand like 3CE (that’s the name of the brand under StyleNanda) make sure a terrible mistake? I know Korean brands are not accustomed to reaching out to people with darker skin colours, but that’s not much of an excuse to do such a poor job.

My second reaction was of course, to contemplate if it was worth applauding their effort for diversity and include more people of colour.

We all know by now that Korean beauty is hardly inclusive – everything seems to be catered to fair-skinned people, and so many products are marketed to help whiten your skin. I’m supposedly considered as ‘fair’ as a Singaporean Chinese, but even so I’m just considered as ‘beige’ or ‘natural beige’ by Korean beauty standards. Heck, I once even tried this CC cream from banila co that made me look like I slapped white paint on myself.

I think this is the first time I’ve seen a Korean beauty brand include darker skin colours from the Korea HQ side (individual countries tend to be a lot more inclusive, at least from what I’ve seen in SEA), but I think this effort is a bit half-hearted. You can definitely find someone with that skin colour living in Korea, it just depends on whether you want to go out and do it.

Other users on Reddit seem to agree with me as well:

Some of y’all need to stop making excuses for Korea when companies do something wrong. StyleNanda made a very conscious decision to poorly photoshop a hand bc they chose not to reach out to a black model or mixed model. They clearly have the money and resources based on the quality of the entire campaign. I’m Nigerian-American & would much rather see no “representation” than a cheap imitation like this. If a Nigerian business does a poor representation of a Lebanese person (there’s a high population there) in an ad, I’d feel the same way I do about this. If StyleNanda gets it right next time then at least they’ve learned but I don’t enjoy feeling like a throwaway consideration or a box to check off.

Two things to sum up:

  1. I think inclusion still has a long way to go in the K-beauty industry, which is a pity. You have such great products but you’re not giving a good portion of the world’s population a reason to buy it (or rather, you’re giving them a reason NOT to buy it).
  2. This is a good warning to all brands – don’t capitalize on ‘diversity’ without truly embracing it. All StyleNanda had to do was to engage a model with that skin colour and they could have been a true pioneer in diversity. Not only did they miss that opportunity, they now find themselves in an even worse situation. I don’t think any brand would want that, right?
Clean & Clear

[REVIEW] Clean & Clear Oil Control Film

This is one product that I’ve used for years, I think since my early teens when I first started seeing pimples on my face. It’s also a staple product that many people I know use, and there’s good reason why we have stuck to this same oil blotting paper throughout our lives. Product Description Clean&Clear® […]

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Beauty Products I Won’t Repurchase

In an ideal world, we would love every beauty product because everything works and  everything is affordable. Unfortunately, things are not quite so rosy in real life. This is the first post on items I won’t be repurchasing – let’s hope that I won’t have to do too many of such posts :X RiRe Luxe […]

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[REVIEW] LANEIGE Water Bank Gel Cream

After my gruelling, heart-wrenching (okay, I kid) experience with LANEIGE’s Water Sleeping Mask, and fuelled by an urgency to stock up on my deplenishing moisturizer, I headed to LANEIGE to see if I could find something good. I’m still pretty bought over by their marketing (yes, I know) and I really wanted to see if […]

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Colourpop, Other Brands

[REVIEW] Colourpop Ultra Satin Lip

It’s no secret that I am a huge fan of Colourpop’s products: where else could you find such affordable makeup products that come with great quality?? Some of them are even cheaper than K-beauty products, which I already find to be very affordable. The only bad (or good?) thing about Colourpop is that it’s not […]

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